The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, “Fly Paper Theory.”
Writing good, or excellent, sales copy for the Internet, is [...]
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What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right – in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy.
In order to bring in unique visitors, your sales letter must be content rich. Once your prospects [...]
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Ask a typical consultant where their business comes from and it’s no surprise that you’re likely to hear; “Repeat business from existing clients and referrals.” And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many consultants suffer from the inevitable “feast or [...]
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Since the birth of the commercial Internet good writing has driven the development and search engine positioning of web sites. Good web site content (next to keywords) has been and always will be the King, Queen and whole Royal Court of marketing success on the web.
When you’re trying to develop a successful web site [...]
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Writing for your business is unavoidable. Unless you have a staff to do it for you, you’ll have to answer customer email, and write sales letters, as well as promotional materials.
If you sell affiliate programs, you can avoid a lot of the customer service tasks involved, but in order to be successful with affiliate programs, [...]
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So now you know how to write articles or create great pages for your site. You know how to upload them and you also know how to check your stats in your cpanel. So I got everything I need to be successful now right. Wrong, you have one little thing missing that will [...]
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